I was recently working on my logo for Brisk Studios and I was having trouble and was tired of my current “brand”.

I wanted something fresh and bold. Something that would be to spread across all the branding types of media like business cards, website, letterheads, etc..

With today’s designers and the charity of their works and projects, I came across a site: tenbytwenty

He had posted a free font that I really like called “Nevis”

I definitely like sans-serif fonts and bold typefaces. I wanted the logo to have the letters B and S, but I wanted to add a little flare to it. Which gave me an idea to incorporate in my design. Lightning!

Lightning has some great qualities like: powerful, quick, energy, and light. The Definition of my last name Brisk is active, fast, energetic. So I thought to myself what a great connection.

Here are the sketches from the starting process:

I finally came up with something I felt fit me.

I was really happy with the final outcome, I was able to use that logo to make new business cards, new website design, and a new outlook on my business.

My new business cards:

My new website:

Conclusion: Thank you design community for the inspiration, free fonts, and encouragement. I hope this post will inspire someone else to use the high quality resources that are around and feel good about creating a brand for themselves.